WORDS FOR
wellbeing
Turning big ideas into simple words that
connect, educate and inspire
Do you struggle to find the right words for your business?
☝🏼 Click for samples! ☝🏼
(Please note that identifying details have been hidden to protect client, brand and financial confidentiality)
Why work with a copywriter?
(...instead of Chat-GPT!)
Let's address the big elephant in the room when it comes to copywriting—AI.
It's here, whether we love it or loathe it—and I doubt it's going anywhere, anytime soon.
And even though I've been a copywriter since 2016, long before Chat-GPT (and his mates) were even a thing, I do see AI as a tool—like a hammer is to a builder—but never as a solution to writing copy and content.
Because, when it comes to your business, your words need to connect with the right people at the right time in the right way.
And for that? You need a human.
Connect. Educate. Inspire.
Words are important.
They are fragments of creative potential.
When weaved together with artistic flair and technical skill,
they have the power to change lives—and businesses.
Hey there, I'm Lauren...
Your practical and intuitive copywriter
Human first, writer second
Your words are only as good as the human who writes them.
(☝🏼read that again 😉)
So, when you're looking to nail your communication with your audience,
what you're really wanting to do is to nail your connection with them.
And how do we, as humans, connect?
Through thoughts and emotions and by learning and sharing.
Words are the vehicle that weave all of these together.
This is why words are so important.
But not those bland, generic words that any old bot can spit out.
After all, any "thing" can "write" those.
I'm talking about words that are written by a human
who can tune into the energy behind your project or idea.
It's those words written by a human who clearly
understands the other humans who need what you have to offer.
I mean those words that make you say "yes, that's it!!"
to really hone in on *your* message to *your* audience.
And I know that you have that message inside of you.
That's why you're here right now.
And that's why I'm here too:
To connect, educate and inspire other humans.
I've been writing for other businesses since 2016,
before being a "copywriter" was even a thing
I have been writing academically, professionally and creatively for 25 years, supported by three Australian health care degrees along with real world experiences.
With an innately compassionate and caring nature, I am passionate about authentically connecting with others—human-to-human and heart-to-heart.
Extensive travel, 20 years as a Registered Nurse and a strong intuitive connection to Spirit, means I bring an open, curious mind to every project—without judgment!
Life is about balance. And when it comes to writing, this means not only being grounded, practical and grammatically correct, but with just enough artistic flair to weave in the magic!
What's YOUR message to the world?
I want to hear it.
I want to know what you're passionate about and what makes you tick.
I want to get your ideas out of your head and into the world.
Want to work with an experienced copywriter
who understands you?
I have written, co-written and edited multiple writing projects for sole traders (such as online business owners and holistic health practitioners) through to nationally recognised companies (like 5* retreat centres and cutting-edge medical centres).
Every project involves a comprehensive brief, research, draft, editing and revisions that blend creativity with professionalism—while focusing on you, your business, your audience and your vision.
Here's some of my favourites:
Medical
Writing and editing copy for a medical centre to ensure AHPRA compliance with advertising for regulated health services.
Online Business
Writing creative, consistent email marketing content that engages students via socials, online courses and podcast promotion.
Holistic Health
Supporting practitioners by turning their expertise into blogs and online courses that connect, educate
and inspire.
Intuitive
Working with creatives and healers to hone their message while show-casing their confidence, credibility and authenticity.
Lauren is an exceptionally skilled copywriter with whom I’ve had the pleasure of working for the past two years. Throughout this time, she has been a valuable asset to the business. Always approachable and maintaining a positive attitude, Lauren’s ability to craft words from a brief is outstanding. She has a unique talent for understanding her client’s tone and creating copy that is both engaging and on point. Lauren consistently meets deadlines with efficiency and accuracy. Her forward-thinking approach further enhances her contributions, and I would not hesitate to recommend her to any business.
— Jay Vella (Online Business Manager)